A red background for your website is a surefire way to capture someone’s attention. Red is an intensely powerful color.
It is one of the most symbolic colors in human history, used to stand for love, passion, Cupid, and the event he Devil. It even has a physical effect on people, raising their blood pressure and their respiration rates. Red even has the effect of slightly enhancing the human metabolism.
Red is frequently associated with feelings of anger but is also associated with a sense of importance, such as when it is used for the well-known red carpet at awards shows and other celebrity events.
Red is also used to signal danger, which is the reason why stop signs, stop lights are red. It is often used for warning labels for the same reason.
Red is a very powerful color to use in design. It can easily overwhelm if not used correctly and in the right amount, especially in its purest form.
Use it to portray power or passion. However, a red background can be much more versatile than you think. Brighter reds are highly energetic, while darker shades of red are more elegant and powerful.
Red background textures
Red is not just a warm color. It is a hot color. It is very strong and hard not to notice wherever and however it is used in a design. It instantly grabs viewers’ attention to whatever it is used to highlight. It instantly brings heat and energy to a web page.
Red is a highly emotional color. It can be used to convey a wide array of feelings, including love, hate, anger, and just about everything in between.
Because of this wide array of emotional connotations, the color red used by many activist groups and charities as a part of their color scheme.
Red can also be used to display pride and strength, which is why it is commonly found on flags, team uniforms, and sports cars. It is a bit stronger than orange, another warm color, and is a better option if you need something with a bit more kick to it.
Be careful not to use too much red and be cautious about which shade of red you use for your red background. Red has been sued in the media and around the world in many cultures as a sign of danger to signal to stop.
This can turn away many viewers. Too much red acts like a wall that viewers run into right as they enter your site. It can be too harsh and not worth dealing with.
If you choose to use a completely red background and fill up their site with red, you need to do so carefully. Use light contrast and clearly legible text. A bright orange-red background with white text can be a bit too much for the eyes. A darker red can be easier to look at.
Red is a highly motivated, energetic, and nervous color. It makes people hungry and even raises their blood pressure. It begs for attention with hardly any effort at all. Deep reds, like maroon, indicate royalty or rage.
It is very sued for sending a strong message or conveying a strong personality. Red can also be used to communicate war or danger. Red is not a color you use to communicate gentle, wishy-washy emotions. It is a very, very strong color.
Where and How to Use Red
You can use red in every last element of your web design as long as you do so wisely. Use red in a way that triggers a visitor’s curiosity and pulls their attention to where it best serves the site’s purpose.
Red can be used to highlights the site’s logo, or pull attention to a particular image, or make your call to action stand out. A red background in just the right shade can set the right emotional tone for the whole site.
Red’s versatility and the way it combines with other colors mean you can use it in many different ways, but you should always think it out first. Avoid using red for energy, finance, and airlines, since it tends to send the wrong signals in those fields.
Using Red in Web Design
Red, as you can see, can be used to communicate a number of different tones, meanings, and moods. It is most likely to communicate the emotions associated with a particular shade that you use in a specific interface.
Bright red grabs viewers’ attention right away and is often used for CTA buttons. When you use it in a clean and minimalist interface, red conveys a very modern and professional feel.
A customer experience agency called RED uses the color for the logo, as you might guess, as well as their navigation elements, icons, brand names, and headlines, which are placed on neutral, fair-hued background with a lot of whitespace around them.
Using Red With Other Colors in Web Design
The meaning of a red background will change a bit when used with other colors. Mix red with green and yellow for food-related projects, similar to the McDonald’s logo and branding campaign.
Red and green are often used for a holiday feeling, while red and white are more clinical. Red and black can be ominous, while red and gray is quite professional.
Using Red in Infographics
Red is very useful for drawing attention to a specific area on an infographic that you want viewers to pay attention to.
Bright reds will draw the eye of impulse buyers, while softer reds work better on more traditional shoppers with a budget. Remember, red works to grab attention, so use it to make sure people see what you want on an infographic.
Ending thoughts on using a red background
A red background can communicate many things to visitors to a website, all of them very strong and intense. Red can be a hard color to master, but if you take the time to understand how to best use the color, it can help you out a lot!
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Source: Household Tech