Toyota is aiming to take advantage of an uptick in interest in the perceived security of all-wheel drive by offering the 2019 Prius with an AWD-e option. After the car debuted at the 2018 L.A. Auto Show, Toyota announced the cheapest AWD Prius will start at $27,300 with destination.
For the new model year, in addition to slight exterior alterations, Toyota decided to go with a new trim naming structure for the Prius. The Prius L Eco is the cheapest model, starting at $24,690. The LE is the next