The chances of not knowing what Gucci is are quite low. However, for those of you that are not really into fashion and haven’t seen any Gucci Ads, Gucci is an Italian luxury brand. Its founder is Guccio Gucci, and he created one of the biggest brands that fashion has seen.
In 2013 the brand was valued at 12 million dollars, so for sure, we are talking about big numbers here. Also, Gucci ads are some of the best-made materials in terms of advertising.
As we are talking about a luxury segment, you can be sure they always want to bring a buzz in the market. As there is high visibility and garnering reputation, it is quite necessary to build a distinctive image.
Gucci has been associated with the different ads they have done. They also focus on their online shopping experience. This is where they use well thought Gucci ads. The online is a very competitive zone right now, and they seem to be attacking it in force.
So, to find out what made their brand so successful, here are some of the Gucci ads that you can check out.
Gucci Ads to check out
Gucci Bamboo TV Commercial, ‘New Fragrance for Her’ Featuring Gal Gadot
The well-known Israeli actress Gal Gadot was featured in this Gucci ads series. She is shown getting her Gucci Bamboo fragrance as she starts to tango across the dance floor. From driving a car to playing the piano naked, we are impressed with what we see in this ad.
The Panda Collection
This Gucci campaign was joined by Fur for Animals. What they announced was that they are selling a new fashion line. This one was made with the help of real Panda fur, knowing that it is going to generate a buzz.
However, three weeks later, they announced that the Gucci ads they showed were a sham. The collection was done using artificial for. They also made a promise that all of their products are going to use only fake fur. The partnership with Fur for Animals showed people how cruel fur is.
Gucci Bloom TV Commercial, ‘Campaign Film’ Ft. Dakota Johnson
A dark set of colors, together with a dreamy soundtrack, creates the atmosphere for this Gucci Bloom movie campaign. Dakota Johnson is going around a city apartment when she is surprised by a flower garden.
All the signs of urban life fade away, and she embraces the wilderness. She goes into a lake and touches the sky with her hands, welcoming a beautiful rainstorm.
Gucci advertisement is done nicely, and if we look at this example, we can understand why. This ad was inspired by Greek myths and alchemy that come to life in the video.
Gucci Guilty TV Commercial, ‘Rainy Day’ Feat. Evan Rachel Wood, Chris Evans
What we like about Gucci ads is that they set the tone from the first second you see them. It has the perfect setting that brings an intimate moment between Evan Rachel Wood together with Chris Evans.
Gucci Pre-Fall 2018 Campaign
The Gucci ad campaign that got some attention was the one made in the pre-fall 2018. Director Glen Latchford worked to get back the students of the 70s. Marches and riots were taking place in Paris 1968 and ended up making a fuzz beyond French borders.
Gucci — illustrated by Ignasi Monreal.
This photography concept is one of a kind. We can say that the Gucci ads team did a great job. Just have a look for yourself, and you will understand even better what happened.
Gucci Guilty TV Commercial, ‘Forever Guilty’ Featuring Jared Leto, Lana Del Rey
Lana del Rey, together with Jared Leto is featured in this Gucci ads idea. It is made using a new tone that takes the stars through different scenes. They race around a grocery store. They dance slowly. You can think they are a happy couple enjoying life.
Tippi Hedren for Gucci jewellery and timepieces
If you check this Gucci advertisement, you will see how people are being transported into a mysterious world. Tarot cards and palm reading seem to be in the center of attention. It’s a world of wonders, and we can say the concepts are very well designed.
Gucci Mémoire d’une Odeur TV Commercial, ‘The Campaign Film’
Harry styles give up at any control when he dances. Gucci’s universal fragrance, Mémoire d’une Odeur, brings this lifestyle at your disposal. It was created for the ones that want to challenge the status quo.
The Performers Act III
The public welcomed the 2018 Gucci ads idea of The Performance Act III. It is another example of advertising done the right way.
Humour – Gucci
This Gucci ad is an excellent example that shows you can take advantage of trends. The brand raised awareness in a group of people that were not interested in the brand before.
They imitated different memes, and this helped them become very popular online. The memes reached more than 2 million likes and more than 20,000 comments on Instagram. So, we think these Gucci ads had a good run!
‘The New Chapter’ Feat. Evan Rachel Wood, Chris Evans
This Gucci campaign has a lot of action as Evan Rachel takes the wheel of a fire-blazing motorcycle. Everything is in black and white besides Wood’s lips and the fire that is going out from the vehicles. It’s a well-made ad that showcases a lot of creativity and hard work to get the effect it has. This is the reason why we decided to include it here on our Gucci ads list.
Ending thoughts on these Gucci ads
In conclusion, Gucci ads seem to be made very professional, and the fact that they pay so much attention to this aspect is excellent. Gucci is a unique brand that has had a long history, and we are excited to see what they come up with next.
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The post The sometimes strange but impressive Gucci ads (Check them out) appeared first on Design your way.
Source: Household Tech