Visual communication is all about inspiration but sometimes you also need some guidance and expertise about which route to take with your projects. You definitely want to better understand your audience and work on projects that would make a difference in creative industry as well.
Depositphotos, a photo bank with over 145 million visuals, has put together a Visual Trends 2020 report to give you an outlook on ideas and aesthetics that will be trendy this year. The report also includes a downloadable PDF file with even more insights from the world’s leading creative agencies such as B-Reel, BBDO Warsaw, MediaMonks, Perq Studio, and Super an der Spree so you could be one step ahead of others.
Discover some of the visual trends that will shape the future in 2020 in this article.
Visual Trends 2020 from Depositphotos
The World of Tomorrow
This year, visual communication will take a futuristic route, as we get exposed to more technological advancements and integrate the latest tech into our everyday lives. One of the bright outlooks is the integration of Extended Reality into our everyday lives. It will change the way we spend time, shop, and learn but also challenge the imagination of the creative industry professionals.
People will plunge into virtual environments even more and brands will have to quickly adapt to the futuristic mood of their audiences. Contributors to stock photography platforms, in turn, will seek creative ways to visualize the latest tech and strive to be the first to supply relevant images and footage.
Play on optical perception
When millions of creatives are sharing their works with the world on a daily basis, the only way to stand out is to attract the eye of a viewer with an unconventional approach to design. Skewing proportions, perspectives, and even type will be a popular movement with graphic designers.
Those who won’t be afraid to challenge by-the-book composition and play on optical perception in 2020, will definitely make people stop, grasp the meaning behind the art, and appreciate it for being unconventional.
Shift to vertical
As more and more people communicate, read, and view content on mobile devices, the demand for vertical content continues to grow. People are after fast consumption and pay attention to information, services, and goods that arrive at the right time, in the right place, and in a concise manner to them. Producing and featuring content fit to the popular devices we have on us 24/7 is arguably the only way forward.
Apparently, brands have nothing left but adapt to the new way of consumption. What’s even more interesting, according to the research, people are holding their phones in portrait orientation 90% of the time.
For photographers and designers, this trend is a way to experiment with composition in portrait orientation but also be edgy with their works. Those referring to stock photography platforms for content will search for social-media ready visuals that would help them translate their messages quicker and more effectively.
Neon Dystopia trend will have a major impact on visual communication and spread far beyond the digital realm in 2020. Waiting with anticipation for the Cyberpunk 2077 game release, artists and designers are already getting influenced by the cyberpunk aesthetic and are inspired to experiment with bold colors and neon lights. Aiming to add dystopian and utopian vibes to their projects, ironically, they also use the latest tech to create ambient experiences.
Muted shades break
For those who’d like to avoid the futuristic route there’s a trend with soothing color palettes. In juxtaposition to bright and neon colors, muted shades and pastel tones celebrate JOMO, the Joy of Missing Out, and encourage audiences to live their real lives instead of virtual ones.
You might already be familiar with the Pantone’s Classic Blue, and Tranquil Dawn from Dulux – colors that serve an ideal break for the eyes and mind, and elaborate on the balance between nature and tech. Using them to communicate sophisticated meanings, don’t forget to use pastel backgrounds to add a minimalistic touch to your projects.
Organic motion graphics
In addition to muted shades, this year will be all about using fluid shapes, smooth movements, and organic forms in animation. This trend primarily is inspired by nature and is manifested in the visualization of chemical reactions, the invention of new elements and connections between them. Equipped with the right tools and a bit of imagination you can create designs that would defy the rules of gravity and massively hypnotize the audiences.
Bring down the Bauhaus
The aesthetic that celebrated its 100th-anniversary last year continues to influence all design spheres, from graphic to web and UX design. In 2020, the classic definition of “less is more” will be reinterpreted by creative industry professionals and used to create unconventional layouts, experiment with typography, and deliver new experiences. Bring down the Bauhaus trend might also be used to challenge the status quo and inspire people to break all conventional rules in both art and design.
To explore all 10 visual trends of 2020 read the full report here.
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Source: Household Tech